About me


Howdy! I'm Jonathan Carroll and I combine creativity and imagination with strategy and data to help build and market products, campaigns, and other interactive solutions. I do this for some tiny (and rad) companies you've never heard of, but also for some you have heard of. Like Disney, Playstation, Nike, Craftsman, ABC, and the Academy Awards. I've helped those brands and many more create experiences on their own sites, apps, and on platforms like Facebook and Twitter.

In the last 10+ years, these strengths have led to some great marketing campaigns and millions of dollars in sales revenue. But there's one thing I'd rather talk about, because it's much more important and is integral in creating great products and marketing campaigns:


I often tell co-workers "We make things for humans!" I find this to be of utmost importance in making meaningful products and experiences, and I strive to grow express empathy daily in my work: start and end with the people we're making this thing for. Holler at me, and I'll be happy to drone on about building and marketing products that make people's lives better through simplicity, fun, and...well, empathy!

My resume

Vice President, Creative Services

Livefyre2013 - Current

At Livefyre, I was the Vice President of Creative Services. My department was responsible for providing research, strategy, design and development services, and analytics reporting to new and existing customers seeking custom implementation of Livefyre's robust platform. Depending on the need, we were involved from anywhere from the pre-sales stage all the way to delivery of the live experience (and updates and reporting thereafter).

While at Livefyre, I built and managed a cross-disciplined team of creatives, designers, engineers, strategists and project managers. In addition to working with sales and house accounts, my team also providing branding, identity, and web support for Livefyre itself, including all marketing collateral, promotional videos, industry white papers, company SXSW efforts, infographics, and re-designing and building


Chaotic Moon 2012 - 2013

I created and executed marketing strategies in the mobile and interactive space, for a full roster of exciting companies, ranging from the Fortune 50 to some exciting new startups. The best kind of product marketing is baked directly into products, by fully understand the users and anticipated use cases, as well as the marketplace. My regular duties included:

• Lead product ideation for native applications on mobile devices, working alongside engineering and design teams to from concept to launch

• Develop and refine product vision and strategy documents with a wide range of clients, from The Walt Disney Corporation, Starbucks and Dell, to start-ups and emerging tech sectors

• Create and execute launch plans, including but not limited to App Store distribution, PR, review sites, beta and targeted user groups, advertising, social media, online presence

• Use market data, user metrics, and research data to help define product needs and use cases

• Work with cross-functional teams to oversee product user experience, from initial ideation to post-launch

• Meet with clients to listen and exchange conceptual ideas, then extrapolate a measurable and valuable plan towards product development

• Create product growth and development calendar for additional features and user feedback


Gowalla / Alamofire 2008 - 2012

I was part of the original Gowalla team, and worked on our product marketing from the time we had just a fistful of users until the day we sold to Facebook. I helped businesses create strategies and execute campaigns which most effectively leveraged our platform for their business needs, while staying faithful to our own product vision, as well as the experiences of our users. I worked together with the design team and engineering team to ensure high-quality integrations and fidelity to our own product goals as well as the marketing objectives of our clients, which included companies like Chevrolet, Incase, Lomography, Walt Disney Parks, and many more.

Aside from brands such as those, I also worked with our entertainment partners, including Sony Music, Columbia Records, Universal Pictures, and Austin’s own venerated Austin City Limits tv show. Part of this product marketing included creating the mechanism by which users and fans received music when they checked in a music festivals and concerts. Additionally I helped create and implement product initiatives for entertainment events and festivals in the U.S. abroad, including Oyafestivalen in Norway and Edinburgh Festivals in Scotland.

Designer / Developer

Unbottled Studio2002 - 2008

design and production; marketing consulting; copywriting; SEO optimization; installing and training companies on the use of Content Management Systems; social media training and activation; and generally providing SMBs with one-stop digital and creative services.

Client verticals included real estate, financial and legal services, architectural and design firms, media companies, and non-profits.

Brand Content Strategy and UGC

iSummit, MiamiOctober 2013

Building Apps, Ads & Experiences that Don't Suck

ad:tech San FranciscoApril 2013

What's Next for Location-Based Music Apps?

SF Music Tech SummitMay, 2011

Social Capital: How Mobile Technology is Keeping Austin Wired

Tribeza MagazineAug. 1, 2011

The Urban Legend of Free Social Marketing

Brand Innovators, MiamiNov. 4, 2014

Brand Loyalty 3.0: Alternative Channels of Digital Content Distribution

NXNE 2011, Toronto, Ontario, CAJuly, 2011

Rockin' the Check-in: Location Strategies for Musicians

SXSW March, 2011

Go, Go, Gowalla

Billboard Magazine June 4, 2011

"Jonathan quickly aligned Chevy's objectives for SXSW and helped craft a meaningful activation to drive interactions between the brand and consumers. He worked with cross functional teams to create a product marketing solution for Chevy platform that has been documented and championed by the industry."

- Brad May, Edelman


Research + Strategy

I conduct thorough user and marketplace research, then create POV and planning documents.

Ideation + Storyboarding

Ideas belong on paper, storyboards, and to be shared with team members. Visualizing creativity is a must.

Adobe Creative Suite

From storyboards and wireframes to redlines and back. Always sharpening this tool.

HTML / CSS / Bootstrap

When push comes to shove, I'll design it and code it myself. GSD 101, yo!


Understanding people is one of the biggest keys to this. I value empathy over shiny.

The Pitch

I excel at sharing my excitement for great ideas that will move the needle. Million$ of needles.

Social Media and that Jazz

It's not "a social media campaign," it's just a campaign. The web is social. Moving on.

Video Production

One of my favorite types of storytelling. Product launches, culture videos, whichever.

"You understand our brand more than most agencies who have been with us for years."

This work received a standing ovation from our client's key executives, which was well deserved."

- Kelly O'Sullivan

Work Samples

Contact me



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